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How to Import Leads from Excel into SalesExec

Import large lead lists from Excel right into SalesExec and use the routing feature to distribute leads to your users

Written by Gabriel Buck

How to Import Leads from Excel into SalesExec

Import an Excel spreadsheet to create multiple leads in SalesExec at once. You can assign leads to users, apply marketing information, and use your configured lead distribution settings.

Before You Begin

Prepare an Excel file with:

  • Column headers in the first row.

  • All required lead information for the Record Type you plan to use.

  • Values that match the data types configured for your SalesExec lead fields.

  • An Excel file format, not CSV.

If you plan to assign different Marketing Channels, Lead Sources, Campaigns, statuses, or users to individual leads, include columns containing those values.

Import Your Leads

Step 1: Upload Your Excel File

  1. Open the Lead Management screen.

  2. Select the Import icon in the menu bar.

  3. On the Import Utility screen, click Browse.

  4. Select your Excel file.

  5. Click Upload File.

The Import Utility also displays previously imported files and their statuses.

Step 2: Configure Import Settings

After uploading your file, configure how SalesExec should import the leads.

Setting

What to select

Record Type

Select the Record Type for the incoming leads.

Mapping Preset

Select New Mapping, or choose a previously saved mapping.

Mapping Description

Enter a name if you want to reuse this mapping.

Marketing Channel

Select the Marketing Channel for the imported leads.

Lead Source

Select the Lead Source for the imported leads.

Campaign

Select the Campaign for the imported leads.

Import To

Select Records to create leads.

Workflow

Leave Auto Select for new leads, or choose a specific workflow.

Assign To

Select Auto-Distribute or specify a user.

Multi-Row Import

Leave set to No for standard imports.

Optional: Map different values for individual leads

Enable Mapping by column for Marketing Channel, Lead Source, or Campaign if your spreadsheet contains different values for each row.

The values in your spreadsheet must exactly match the corresponding names configured in SalesExec.

You can also map spreadsheet columns containing:

  • Workflow statuses, when leads need different starting statuses.

  • SalesExec user display names, when leads need individual user assignments.

Important: With Auto-Distribute, leads are assigned to Corporate unless Push Distribution is enabled. Review your distribution configuration before importing if you expect automatic assignment to sales representatives.

Step 3: Map Your Excel Columns

SalesExec displays its lead fields alongside the column headers from your spreadsheet.

  1. Review the automatically suggested field mappings.

  2. Match each SalesExec field to the correct Excel column.

  3. Select Do Not Import for columns you do not need.

  4. Ensure every Required field has a mapping.

  5. Click Validate Mappings.

SalesExec attempts to match fields automatically, but you should verify every mapping before continuing.

Step 4: Resolve Validation Errors

SalesExec displays either Validation Successful or Validation with Errors.

If validation fails:

  1. Review the listed errors.

  2. Correct the affected information in your Excel file.

  3. Select Re-Upload Import File.

  4. Upload the corrected file.

  5. Run Validate Mappings again.

Re-Upload Import File preserves your previous mapping selections, so you do not need to restart the configuration.

Step 5: Complete the Import

After validation succeeds, continue to the final import screen.

Review the final import details and complete the import using the available confirmation control.

Confirm the Import Worked

  1. Return to the Import Utility and review the status of the imported file.

  2. Open My Leads and locate the imported records.

  3. Check a sample of leads to confirm their contact information, Record Type, marketing attribution, and assignments are correct.

Troubleshooting

Problem

What to do

Required field cannot be mapped

Confirm the Excel file contains a column with the required information.

Validation with Errors appears

Review the listed errors, correct the spreadsheet, and use Re-Upload Import File.

Marketing values do not match

Ensure the spreadsheet values exactly match the configured Marketing Channel, Lead Source, or Campaign names.

Fields contain incorrect information

Review the Excel column mappings and validate again.

Leads are not assigned as expected

Review Assign To, user display names, and Push Distribution settings.

Imported leads are missing

Check the file status in Import Utility and confirm that the import was completed.

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